1
Send a request
Send your website address and briefly explain what feels unclear, weak or not working well enough.
How It Works
A written process from uncertainty to clear priorities
Digital Clarity Diagnostic does not begin with assumptions or immediate implementation. First, I check whether the diagnostic fits the situation and define the scope in writing.
After payment and receipt of the information required to begin, I analyse the relevant parts of the digital system and deliver one standalone written document with findings, three main priorities and a 30 / 60 / 90-day action plan.
No payment at request stage
Written process
Read-only access preferred
No meeting required
The process
Six clear steps from the first request to the final document
The process is designed to reduce guessing, limit unnecessary access and keep the work focused on the questions that actually matter.
2
Fit and scope review
I review the public website and business context to determine whether the diagnostic is an appropriate next step.
3
Scope and payment
If the fit is right, the scope, price, timeline and required information are confirmed in writing before payment.
4
Written intake
After payment, you answer the required questions and provide the business context needed to begin.
5
Diagnostic analysis
I examine the agreed areas, test relevant customer actions and connect the available evidence across the journey.
6
Receive the document
You receive the findings, three main priorities, what not to do now, recommendations and the 30 / 60 / 90-day plan.
First request
The first step is only to understand the situation
The initial request is not a purchase and does not automatically begin paid work.
At this stage, I only need enough information to understand the public website, the business context and what currently feels unclear or underperforming.
Do not send sensitive access
- No passwords.
- No administrator credentials.
- No payment information.
- No billing credentials.
- No unnecessary customer data.
- No sensitive access details in the request form.
Scope
One service — with the scope adapted to the actual business
The service is not divided into packages. There is one Digital Clarity Diagnostic. The areas examined depend on the business, website, customer journey, available data and the questions that need to be answered.
Standard scope
The standard diagnostic covers the relevant parts of the digital system within the agreed scope for ₪2,500.
Representative sampling
A large website does not automatically require a higher price. Important pages, templates, products or customer scenarios may be sampled where appropriate.
Complex projects
Large, complex or multilingual projects may require a separately agreed scope, timeline and price before payment.
Information and access
Access is requested only when it helps answer the agreed questions
Many observations can be made from the public website. Where deeper evidence is useful, relevant reports, screenshots or read-only access may be requested.
Website and business context
Main services, target audience, important customer actions, business model, current concerns and what has already been tried.
Analytics and traffic data
Where useful: GA4, Search Console, advertising data or other relevant reports that help verify what is happening.
Enquiry and customer context
Where relevant: how people contact the business, response speed, follow-up, repeated contact and available information about later outcomes.
Read-only access is preferred
When access is useful, viewer or read-only permissions are preferred whenever practical. The purpose is diagnosis, not control over your systems.
From the first click to LTV
The website is only one part of the customer journey
A potential customer can be lost before reaching the site, after the click, while trying to understand the offer, during an enquiry or after the business has already received the lead.
Before and after the click
Traffic relevance, search intent, advertising message and whether the page matches the expectation created before the visit.
Website and enquiry
Offer clarity, trust, mobile UX, forms, WhatsApp, calls and other steps leading to contact.
After the enquiry
Where information is available: first response, follow-up, repeated contact, retention and potential LTV-related friction.
Data and evidence
The diagnostic works with the evidence the business actually has
Missing analytics does not automatically block the diagnostic. It changes what can be confirmed and what must remain a hypothesis.
When useful data exists
Available traffic, search, conversion, enquiry and customer-path information can help support stronger conclusions.
- Traffic and landing-page patterns.
- Search-query relevance.
- Important events and conversions.
- Enquiry-source connections.
- Visible drop-off patterns.
When data is limited
The diagnostic relies more heavily on what can be observed, tested and verified directly.
- Website and mobile behaviour.
- Offer and trust friction.
- Forms and customer actions.
- Technical problems.
- Measurement gaps.
Facts and hypotheses stay separate
The final document distinguishes confirmed observations, plausible explanations and questions that cannot be answered from the available information.
What you receive
One written document designed to stand on its own
The document is not just a collection of problems. It is organised to help you understand what matters, why it matters and what should happen next.
Findings and evidence
What was found, what the conclusion is based on and whether it is a confirmed fact, hypothesis or limitation.
Impact and recommendation
Why each important finding may matter and what practical action is recommended next.
Clear priorities
Three main priorities, what does not need attention now and a 30 / 60 / 90-day plan.
Diagnosis and prioritisation
- Offer and positioning review.
- Website and mobile UX analysis.
- SEO and advertising review where relevant.
- Functional QA.
- Analytics and measurement review.
- Customer journey analysis.
- Lead handling and follow-up where data is available.
- Written recommendations and priorities.
Implementation or ongoing management
- Not website development.
- Not ongoing SEO.
- Not advertising management.
- Not CRM implementation.
- Not automation implementation.
- Not programming or technical support.
- Not a formal legal or cybersecurity audit.
- Not a guarantee of leads, rankings, sales, revenue or ROI.
Timing
The timeline begins when everything required to start is ready
For a standard scope, the completed document is normally delivered within up to three business days after payment and receipt of the information required to begin.
Business days
Sunday–Thursday, excluding holidays. For a separately agreed complex scope, the timeline is confirmed in writing before payment.
Next step
You do not need to diagnose the problem yourself before sending a request
Send the website and briefly explain what feels unclear or is not working well enough. I will review the context and confirm in writing whether Digital Clarity Diagnostic is an appropriate next step.